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Mental Fitness

We believe the mental fitness of founders and your team is crucial to your startup's success.

Better at teamwork and collaboration

Better in managing stress

Better at conflict management

Improve ability to develop others

Mental Fitness


  • Understand your personal assessment.

  • Discover your mental fitness score.

  • Set goals for your journey.

Mental Fitness


  • Complete your mental fitness program.

  • Identify reusable tools & habits.

  • Participate in weekly peer sessions (remote).



  • Three 1:1 coachings coaching sessions.

  • Deep dive into your practical experience.​

  • Leverage leadership use cases.







"Wonderfully thought-provoking and attitude-shifting! Letting go to embrace my beginner's mind."

Stephanie Birkner



"Working with Daniel is freaking inspiring and motivating. The best way to get unstuck."

Pavol Losonsky


Basketball Player

"Gaining peace of mind in my role provides me a laser focus on what is important."

Anika Jessen



Neuroscience Meets Startup Experience

Our mental fitness program combines the practical founder experiences of Moinland with the neuroscience of our friends at Positive Intelligence. Building on the research of more than 500,000 participants.

Daily Practice

15 minutes/day of app-guided practice enables you to build stronger mental muscles (neural pathways). These exercises are bite-sized to fit your busy schedule and customized based on how you self-sabotage.

Weekly Focus

Weekly hour-long video delivers deep experiential exploration of the week’s focus. You’ll feel inspired and energized to practice during the week in order to sustain the benefits experienced during the video sessions.

Measurable Progress

You’ll feel motivated through instant feedback on exactly how much progress you’re making towards building the 3 core muscles of mental fitness. Brain rewiring may be visible in MRI imaging within 8 weeks.

Community Support

We help you establish a support and accountability group with other program participants. Research has shown this to be a critical success factor for establishing lasting new positive habits of the mind.

Your Mental Fitness Coach

Building a company is hard, often causing stress, friction, and a lack of mental well-being. Let's address the root-level cause for this self-sabotaging.

  • Get your personal mental fitness assessment

  • Discover your mental fitness score

  • Identify reusable tools & habits

  • Deepen your findings in our 1:1 coaching

  • Leverage the learnings across your leadership team

I have done every step of this program myself, and truly believe it will bring you joy and peace of mind on your startup journey!

Daniel Kraft, 5x Founder/CEO, ACC, PQ Coach 

Peace of Mind

Your mind is your best friend. But it can also be your worst enemy. Negative emotions, including stress, are the result of self-sabotage. Mental fitness allows you to travel the startup journey with a positive mindset and boost performance.

For All Founders

The investment in this program is a legitimate, worthwhile, and encouraged business expense. We're happy to have this dialog with your investors or board. The Moinland community offers limited sponsorship to founders who can't afford the program.

We have signed the Founders Mental Pledge to take an active role in encouraging mental healthcare for founders, encourage the founders to invest in their personal mental health and build a workplace culture that promotes mental health.

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