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The SVB collapse has put the spotlight on mental health for startups. We support the cause (see details below), and I would like to share Julia's story to give you an idea of the founders' reality.


Julia runs a fast-growing platform startup on the West Coast. We have been working together for several years. Now she is at the tail end of a fundraising cycle, and despite all the drama around VC winter and SVB, she got her company funded.


Victory Week?


What could have been a great victory week pushed her into emptiness and exhaustion. What has happened? When her investors wired the funds, SVB collapsed, and she was stranded. She had great news to share, and still no cash in the bank.


In her "get shit done" mentality, she organized new bank accounts and secured temporary cash for her employees. All while helping to sort out some technical platform challenges and closing a series of important deals.


Yet, all that activity added more to her fatigue. In our weekly coaching session, she was unusually quiet, with her eyes staring into the far distance. While her team sees her as the ultimate startup hero, she feels empty.


Mental Health is a critical aspect of (startup) life!


Mental health is not an event that may hit you or not. It is a critical aspect of startup life and requires our attention.The last few days have been unique in that everybody, even outside the startup community, got a glimpse into the daily reality of founders. While some observers ("I told you so …") focused on the "event", for most founders, it was just another day in the startup world. Or as Brad Feld summarized: "Something New Is Fucked Up In My World Every Day."


Take the Pledge


Brad introduced me to the Founder Mental Health Pledge for Investors and Startup Leaders. I am supporting it personally, as do the teams of Moinland and the AI Incubator HTI.


"We make a commitment to take an active role in encouraging mental healthcare for founders and the greater startup community. We pledge to encourage the founders we partner with to invest in their personal mental health and build a workplace culture that promotes mental health. Ensuring the mental health of founders and their teams is crucial and leads to the highest probability of startup success. We pledge to be supportive of founders treating the direct cost of caring for their mental health as a legitimate, worthwhile, and encouraged business expense – including therapy, coaching, group support, and app-based solutions. Founders should look at their mental health as a business priority."

Get Support


Julia is fortunate to have investors supporting her mental health, investing in coaching, and making mental support part of her development. If this is not the case for you, use the Founder Pledge to raise your investors' awareness and allow them to be part of the solution. DM me anytime for support!


Take Action: Sign the Founder Mental Health Pledge

Get support: Let's connect and talk about it


Updated: Feb 14


My good friend and Moinland coach Stefanie Lightman inspired this month's founders' song. As founders, we’re masters of getting back up when something knocks us down. This song encapsulates that spirit beautifully.


I thought things couldn't get much worse But guess what they did

In our line of work, resilience is a powerful craft we’ve developed and battle-hardened over and over. It’s not that we don’t feel the pain or don't have doubts. We do. Yet, just like an athlete, we reach deeper, much deeper, to find that little extra energy to overcome yet another barrier.


Come hell, come high water You push on me I'm going to push back harder I got a whole lot more than a little bit left Oh, so don't put dirt on my grave just yet

The song might glorify the never give up spirit, so I’d recommend this for a weekend to combine it with a run or other workout. Get your earbuds ready and enjoy!



Thanks, Stefanie! You and this song have been a wonderful companion on the bumpy ride to clarity.


Songs and related emotions are highly personal. What is your favorite founders' song?


  • Writer's pictureDaniel Kraft

In our last coaching session, a founder came to the conclusion that she couldn’t succeed in her current setting. She has passion and a deep understanding of the problem she is solving, but there is no way this will turn into a scaling business.


As we talk through the situation, she mentions everything she has learned, the unforgettable moments of clarity, and the pride for all the challenges she overcame. Her eyes spark when talking about the customer praise she has received, and you can sense the passion when she talks about the lives she has made better.


As founders, we face new and ever-growing challenges every day. Getting funding, finding people, winning deals, reaching product-market-fit, or replacing parts of the leadership team.


In the midst of these battles, we often overlook the blessed situation we’re actually in. We have earned these challenges! We have worked so hard to be allowed to address the next level.



🔥 You struggle with your Series B?

😇 You secured a Series A and earned this challenge!


🔥 You have to upgrade your leadership team?

😇 You have grown the business and earned this challenge!


🔥 You are spending every waking hour thinking about the business?

😇 You have built something you deeply care about and earned this challenge!



You might go public or secure a big exit. Or you have to close shop, fire all employees, and return only a fraction of the cash you raised from your investors. Those are just the milestones on your founder journey.


Being challenged in ways most won’t even understand is the founder’s privilege.


Enjoy it.


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